# Woodpecker vs Ballast

> Woodpecker pricing runs $39 to $999 a month. At 300,000 emails a month, Ballast costs $79 and Woodpecker Email 500K $499. Checked November 2026.

Canonical: https://ballast.to/compare/woodpecker
Last updated: 2026-11-04

Compare · Checked November 2026

Woodpecker pricing runs $39 to $999 a month on monthly billing. At 300,000 emails a month, Ballast costs $79 and Woodpecker Email 500K $499: 84% less, with warmup, the Unibox, the API and MCP on every plan.

Woodpecker prices its Email plan by emails sent a month, with unlimited contacts, team members and email accounts on every step, and sells the API, extra warm-ups and client management as add-ons.

Ballast is cold email software with every feature on every plan. Connect unlimited mailboxes, send sequences at a pace your domains survive, and handle replies in one inbox, priced by the emails you send.

Woodpecker

per month

- Email 500K plan
  $499

Total

$499

Ballast

per month

- Pro plan, 300,000 emails
  $79
- Warmup, Unibox, API, MCP
  incl.

Total

$79

300,000 emails a month, where the gap is widest. Plan for plan, it's 51% to 70% less.

Woodpecker pricing

## What it costs a month, at every volume.

Woodpecker's cheapest public plan that sends at least this many emails a month, next to Ballast's.

| Emails a month | Woodpecker | Ballast | You save |
| --- | --- | --- | --- |
| 5,000 | $39 Email 5K | $19 Starter | 51% |
| 20,000 | $79 Email 50K | $19 Starter | 76% |
| 50,000 | $79 Email 50K | $39 Growth | 51% |
| 100,000 | $119 Email 100K | $39 Growth | 67% |
| 125,000 | $219 Email 250K | $39 Growth | 82% |
| 150,000 | $219 Email 250K | $79 Pro | 64% |
| 300,000 | $499 Email 500K | $79 Pro | 84% |
| 500,000 | $499 Email 500K | $149 Scale | 70% |

Plan for plan

## Every Woodpecker plan, and what it costs on Ballast.

Each row pairs their plan with the cheapest Ballast plan that sends at least as many emails and holds at least as many contacts.

| Woodpecker plan | Price | Emails a month | Contacts | Same on Ballast | You save |
| --- | --- | --- | --- | --- | --- |
| Email 5K | $39 $7.80 per 1,000 | 5,000 | Unlimited | $19 Starter 20,000 emails, $0.95 per 1,000 | 51% |
| Email 50K | $79 $1.58 per 1,000 | 50,000 | Unlimited | $39 Growth 125,000 emails, $0.31 per 1,000 | 51% |
| Email 100K | $119 $1.19 per 1,000 | 100,000 | Unlimited | $39 Growth 125,000 emails, $0.31 per 1,000 | 67% |
| Email 250K | $219 $0.88 per 1,000 | 250,000 | Unlimited | $79 Pro 300,000 emails, $0.26 per 1,000 | 64% |
| Email 500K | $499 $1.00 per 1,000 | 500,000 | Unlimited | $149 Scale 750,000 emails, $0.20 per 1,000 | 70% |
| Email 1M | $999 $1.00 per 1,000 | 1,000,000 | Unlimited | $349 Agency 2,000,000 emails, $0.17 per 1,000 | 65% |

Monthly prices from [Woodpecker's pricing page](https://woodpecker.co/pricing/), checked November 2026. One Email plan priced by emails sent; "Email 50K" is our name for that step. Every step lists unlimited contacts storage, email verification, team members and email accounts, with 3 to 95 warm-ups and 100 to 1,200 Lead Finder credits. Multichannel (email and LinkedIn) starts at $68 a month.

Feature for feature

## What Woodpecker's pricing page lists, next to Ballast.

"Not on their pricing page" means exactly that: the feature may exist, but the pricing page doesn't say which plan has it.

| Feature | Ballast | Woodpecker |
| --- | --- | --- |
| What you pay for | Emails sent a month, nothing else | Emails sent a month, plus add-ons |
| Email accounts | Unlimited, every plan | Unlimited |
| Team seats | Unlimited, every plan | Unlimited team members |
| Client workspaces | As many as you need, each on its own plan | Agency Panel add-on, $27 a month per active client |
| Warmup | Included, every plan | 3 to 95 included by step, then $5 a month per email account |
| Unified inbox | Unibox with AI labels, every plan | Centralized inbox |
| API, webhooks, MCP | Every plan | Add-on, $20 a month |
| Contacts that count | Only leads waiting for an email or mid-sequence | Unlimited contacts storage |
| Placement tests | Included, every plan, 10 tests a day | Not on their pricing page (it lists a deliverability monitor) |

Contacts

## How Woodpecker counts contacts.

The pricing page lists unlimited contacts storage on every step; the plan is limited by emails sent a month.

Ballast counts only active contacts: leads waiting for their first email or still mid-sequence. Leads that finished, replied, bounced or unsubscribed stay in your workspace with their history and stop counting, so nobody deletes leads to make room.

Where Ballast has a limit

Woodpecker's page lists no contact limit. Ballast's plans cap active contacts, and only those.

- Starter
  10,000 active contacts
- Growth
  75,000 active contacts
- Pro
  150,000 active contacts
- Scale
  375,000 active contacts
- Agency
  1,000,000 active contacts

On top of the plan

## What Woodpecker sells separately.

Priced as their pricing page shows it, November 2026.

- Integrations, API, webhooks, MCP, CLI
  $20 a month
- Additional warm-ups
  $5 a month per email account
- Agency Panel
  $27 a month per active client
- White Label
  $5 a month per active client
- Email addresses, Google or Microsoft
  $6 a month each
- Additional Lead Finder credits
  from $10 for 500

Yearly billing

## Paying for the year.

Their yearly price for 12 months (the per-month yearly price their page shows, times 12), against Ballast's yearly plan, which charges 10 months for 12.

- Woodpecker Email 5K $312 a year
  Ballast Starter $190
- Woodpecker Email 50K $632 a year
  Ballast Growth $390
- Woodpecker Email 100K $952 a year
  Ballast Growth $390
- Woodpecker Email 250K $1,752 a year
  Ballast Pro $790
- Woodpecker Email 500K $3,992 a year
  Ballast Scale $1,490
- Woodpecker Email 1M $7,992 a year
  Ballast Agency $3,490

The honest part

## When Woodpecker is the better pick.

- ### You want LinkedIn steps in the same campaign
  Woodpecker's Multichannel plan puts email and LinkedIn in one campaign. Ballast is email only.
- ### You want leads and mailboxes on one bill
  Woodpecker includes Lead Finder credits and sells Google and Microsoft addresses and domains in the app. Ballast doesn't sell contact data or mailboxes.

If you send cold email from your own mailboxes and want every feature without the next tier, Ballast is the cheaper home for it. [How to import your leads](https://ballast.to/docs/leads#import)

How we checked

## Sources and dates.

- Woodpecker plans and features: [woodpecker.co/pricing/](https://woodpecker.co/pricing/), read on November 4, 2026, monthly billing, US dollars.
- Ballast plans: [ballast.to/pricing](https://ballast.to/pricing).
- Other comparisons: [Instantly vs Ballast](https://ballast.to/compare/instantly), [Smartlead vs Ballast](https://ballast.to/compare/smartlead), [Lemlist vs Ballast](https://ballast.to/compare/lemlist), [Apollo vs Ballast](https://ballast.to/compare/apollo).
- More tools side by side: [the 5 best cold email software tools](https://ballast.to/blog/best-cold-email-software) and [cheap platforms with unlimited seats](https://ballast.to/blog/cheap-cold-email-platforms).

## Questions

### How much does Woodpecker cost?

On monthly billing, Woodpecker's plans are Email 5K at $39 a month (5,000 emails); Email 50K at $79 a month (50,000 emails); Email 100K at $119 a month (100,000 emails); Email 250K at $219 a month (250,000 emails); Email 500K at $499 a month (500,000 emails); Email 1M at $999 a month (1,000,000 emails), as listed on their pricing page in November 2026.

### Is Ballast cheaper than Woodpecker?

Yes, at every volume Woodpecker publishes a capped plan for: 51% to 70% less on monthly billing, for the Ballast plan that sends at least as many emails and holds at least as many contacts. Ballast plans run from $19 to $349 a month with every feature included.

### What counts as a contact on Woodpecker?

Unlimited contacts storage, per Woodpecker. On Ballast only leads waiting for their first email or still mid-sequence count; finished, replied, bounced and unsubscribed leads don't.

### Can I move from Woodpecker to Ballast?

Yes. Export your leads as a CSV and drop it in. Ballast maps the columns, keeps custom fields and counts duplicates, suppressed and invalid rows before importing.

[Import leads](https://ballast.to/docs/leads)